TikTok, to be fair, may be the wrong audience for either option. It’s high turnover stuff. User stats will move like a shopping bag in a hurricane, whatever happens. This is the “non-existent attention span” market, where you suck a screen for hours, days, or years, regardless.

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the agreement,