Nasdaq

Hanes Helps Men Find ‘Ball-ance’ with Launch of Comfort Flex Fit® Total Support Pouch™ Boxer Briefs

“Cradle your nethers and your life will be light as a feather” and other engaging, lighthearted messages encourage men to find their balance – or “ball-ance” – in the brand’s most innovative boxer ...
Business Wire

Hanes Introduces The New X-Temp ® Total Support Pouch ® With Cooling Fabric And Breathable Mesh Panels For Perfect Separation And Support

Building on the brand’s original Ball-ance campaign, Hans is back to show the benefits of X-Temp™ with Starts Cool. Keeps Cool.™ technology WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Hanes, America’s No. 1 ...
The Drum

Hanes kicks up underwear marketing with kangaroo pouch comparison

A lot of underwear marketing consists of svelte bodies wearing thin garments in fashionable poses. Hanes is taking a different approach that involves a comparison to a kangaroo’s pouch. Hanes Comfort ...
Us Weekly

Antoni Porowski, Victor Cruz and Nev Schulman End the Boxers Vs. Briefs Debate for Hanes

Is it getting warm in here or is it just Us? Hanes wants the men in your life to #VouchForThePouch in support of their newest launch: Comfort Flex Fit Boxers. And they have some compelling dudes on ...
The Globe and Mail

Hanes Introduces The New X-Temp® Total Support Pouch® With Cooling Fabric And Breathable Mesh Panels For Perfect Separation And Support

The brand is also launching a new commercial, “Stay Cool. Stay Supported.” in which Hans, the original Ball-ance guru, continues his search for the very best from his underwear. Hanes X-Temp™ Starts ...