The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally the World, the WTA signals its intent to captivate fans, forge new heroes, ...

While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

Tennis fans reacted to the WTA's latest logo, which will reportedly make its debut at the 2025 Indian Wells Open. The WTA 1000 tournament in California is scheduled to take place from March 2 to ...

The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis.

WTA is currently facing the heat from tennis fans after their latest logo announcement for the Indian Wells Open 2025.