Sofia Richie Reveals Her Haircare Hacks As New Brand Ambassador for NEXXUS The new NEXXUS Styling Line features products inspired by Richie's viral looks and popular hair trends on TikTok.

The line features five finishing products and six styling items. K18 is debuting its first national prime-time commercial with a campaign that features newly named brand ambassador Sofia Richie ...

NEXXUS® is thrilled to be partnering with Sofia Richie Grainge for the launch of its new Styling Line, which transforms any look into salon-quality hair at home while safeguarding strands from ...