So it is for Swatch Group. A cursory look at the Swiss watchmaker may suggest it has turned itself around: its shares are up ...

If you've ever fancied yourself as a watch designer, this is a good way to give it a go.

No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...

When Swatch unveiled its MoonSwatch follow-up last year in the form of a dive watch collaboration with luxury brand Blancpain, the response was positive but far more muted than what we saw with the ...

I tried Swatch's new AI-DADA customisation tool, where a prompt is all it takes to craft what's ultimately a very affordable ...

Market observers say the company needs to revive innovation, simplify its large portfolio of brands and strengthen corporate governance to regain ...

Swatch needs to revive innovation, slim its brand portfolio and overhaul governance if the Swiss watchmaker is to reverse years of falling profits and rebuild investor confidence.

Timepiece brand Swatch has recently faced criticism over a new ad featuring a model recreating a racist gesture. Despite the brand's speedy apology, the internet has been steadfast in its objection to ...

The nice-price watch that will make you fall in love with the iconic brand all over again Written By Written by Contributor, Buy Side Jeremy Freed is a contributor to Buy Side and lifestyle expert on ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

Swatch and smartwatches, smartwatches and Swatch. For years now, we’ve been waiting for the Swiss watchmaker to enter the arena in some capacity, and for years we’ve been left waiting with empty ...

The Swiss watchmaker Swatch, best known for its durable plastic timepieces, wants to join the smartwatch market. Swatch plans to launch its own smartwatch within the next three months, CEO Nick Hayek ...