Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

Negative stereotypes don’t just hurt people’s feelings, they can undermine people’s performance. Tell an African American student that his performance on the GRE is diagnostic of intellectual ability, ...

The popular notion of subliminal information is that it streams into an unguarded mind, unchecked and unprocessed. However, neurobiologists' experiments are now revealing that the brain does ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

The brain does register subliminal images even if a person is unaware they have seen them, UK researchers report. The research, in Current Biology, suggests subliminal advertising is probably ...

People are more confident about their choices if the message is negative People can perceive subliminal messages, particularly if the message is negative, according to a UK study. In three experiments ...