A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

I've recently been thinking about how, in life and in business, some terms are too often merged into a single meaning, depriving us of important distinctions that can help us define concepts. Without ...

Diversity, equity and inclusion is a strategy—if you want it to be effective, that is. It should be more than a mission, a policy or a public statement on your website. If you want results, then you ...

Planning Training Course (April 29, 2026 and May 1, 2026)" training has been added to ResearchAndMarkets.com's offering. It is widely considered that intangible assets account for up to 80 per cent of ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

UAB’s new strategic plan for 2024-2028, Forging Ahead, outlines our mission, vision, values, peers, foundations and pillars, as well as outlines institutional goals, strategies to achieve them and ...

In the 2025-2026 academic year, the College of Natural Sciences is embarking on a collaborative process to shape a shared vision for the future—one that reflects the evolving needs of our academic ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

AUSTIN, Texas – Last month, the Texas Department of Transportation released a 71-page strategic plan with artificial intelligence targets the department hopes will aid transportation investments ...

Savannah-Chatham County Public School System (SCCPSS), like most organizations, has a forward-facing roadmap for success. Back in 2021, the district mapped its Way Forward Strategic Plan through 2026.