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Just when you had consigned cowboy hat to annals of history, the humble Stetson is making a comeback as the nation's oldest hat maker celebrates its 150th anniversary.
'It's the Stetson name': The success story behind the classic American cowboy hat The company's factory in Garland, Texas, employs more than 200 workers.
The inventor of the cowboy hat is planning to expand into home, spirits and other categories to mine its heritage in the popular Western lifestyle.
Those days are long past, but the hat -- and the iconic Stetson -- is starting to make a comeback. On the big screen, John Wayne and James Dean embodied the spirit of the American West.
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