Tourism isn’t guaranteed. It’s earned every day through strategic promotion, smart investments and compelling experiences.

Florida is known as the Sunshine State, and boy does it deliver ... We’re here to help you make the best of it with this Florida travel guide. If you have a valid driver’s license, we’d suggest ...

TALLAHASSEE — Florida’s tourism industry saw improvement during the first three months of 2021, but the number of visitors was still down 14 percent from a year earlier as the state continued ...