As sports increasingly head to streaming services and bundles, local companies are facing a significant challenge: making sure their ads reach actual people. Companies that sell those ads directly are ...

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity ...

Genius Sports (GENI) announced on Tuesday that it struck a new partnership with WPP Media (WPP) to sharpen how major brands invest in sports advertising by launching a data-driven tool called the WPP ...

The 2026 FIFA World Cup, which kicks off next week, is one of many tentpole sports events drawing attention – and ad spend – to live sports streaming. Cord-cutting isn’t the only motivator marketers ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

While provincial regulators have already restricted the use of athletes and celebrities in iGaming-related advertising, federal guidelines are looming, and Ontario’s gaming minister suggested there ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...

Commercial break often interrupt live streaming of live sports events even on "ad-free" plans (This is an AI-generated image) It’s been a while since premium OTT platforms offered consumers a very ...