According to a new study which pitted over 170 brands' sonic logos against each other in a blind recognition test with over ...

When maestro Kwamé Ryan first looked at the redesigned logo for the Charlotte Symphony last year, he not only liked what he saw but something about it really struck a chord with him, too. In his mind, ...

J. Brodie Shirey is a Contributor from the United States who currently lives in York, Pennsylvania. He's just a simple man trying to make his way in the universe, but aren’t we all? Brodie is a big ...

It's not every day that an orchestra commissions a new piece of music, especially one designed to last just a few seconds. The Charlotte Symphony Orchestra did just that. They wanted what is called a ...

The new mnemonic accompanies an equally delightful new opening bumper for Apple TV shows, featuring a fun and colourful animated take on the Apple logo. Indeed, between this and the striking new Apple ...

Arby's displaces Hot Pockets (the 2023 leader) to claim #1 most recognisable sonic logo. Autozone is close behind with Liberty Mutual completing the top 3, all of which rated over 90% brand ...

The Sonic the Hedgehog fanbase is going crazy and it's about something that's rated PG. The Sonic the Hedgehog 3 movie has shared a first look at its logo and it's pointing at some exciting ...

Whether it’s a carefully crafted commercial jingle or the voice of Siri, sound can play an important role in a company’s brand identity. As more people interact with brands in digital spaces, ...

In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible sonic ...

Yesterday, we got our first look at Sonic the Hedgehog 3, and while Shadow's shoes took the initial spotlight, there's another Easter egg buried in that initial teaser image which has set the hearts ...

Admatazz will integrate sonic branding systems into its content, adding social-first sonic libraries, offline sound assets ...

Charlotte Symphony commissioned Mason Bates to create a five- and 30-second sonic logo. The logo debuted at the start of the orchestra’s 2025–26 classical season with Shostakovich. Orchestra plans to ...