A social media marketing plan demands ongoing maintenance. Long-term success relies on consistent execution, timely content creation and a proactive approach to engagement.

Social media seems to be getting more fragmented by the day. How should a brand that has been building a strategy on social media for the last decade reevaluate what they’re doing?

Discover how B2B marketers are adapting to social media shifts, from the rise of LinkedIn SEO to the Fediverse and zero-click content.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not even realize they’re selling you something.

SMBs rely heavily on social media for marketing and growth, study says More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and ...

More information: Yuksel Ekinci et al, The Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges, Psychology & Marketing (2025).