For individuals on the beauty side of social media, that content may include information about cosmetic procedures.

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel empowered and connected to each other.

Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand awareness, customer engagement and boost overall sales.

In summer 2025, online creators and beauty enthusiasts are embracing the less-is-more makeup style, emphasizing bronzy beauty trends.

The beauty market is facing profound shifts, driven by the rise of social and e-commerce and their influence on consumer behavior and the overall shopping experience.

With Freewill, a haircare brand co-developed with Sally Beauty, @haircare will become a leading social media destination for all things hair.

The social media platform TikTok recently banned a hashtag called #SkinnyTok after European regulators warned it was promoting extreme weight loss. But eliminating this kind of content is not easy.

Liz Lin Ruoyu, a Taiwanese beauty influencer, has died at age 36. “Although Liz has quietly left, the beauty and love she ...