Hook ’em while they’re young. That strategy worked on me when it comes to games, cereal, and the work of Liza Minnelli — Disney and Activision are attempting the same strategy with their premier kids ...

Disney is set to take on Activision’s Skylanders series with ‘Disney Infinity’, a report has claimed. Disney fansite Stitch Kingdom reports that the game, previously codenamed ‘Toy-Box’, features ...

What started as a humble approach to toys and gaming has blown up to be the ever increasing toys-to-life genre and is becoming more and more competitive as big names throw their hats into the ring.

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Disney creates their own figurine-based sandbox game, like Minecraft crossed with Skylanders, into which all their foreseeable franchises could integrate. Inside Disney’s Plan To Win The Internet ...

Microsoft Corporation (NASDAQ:MSFT) has all sorts of things on its corporate plate. Between CEO Steve Ballmer’s retirement and the search for a replacement, the acquisition of Nokia‘s mobile phone ...

When Activision Blizzard released its Skylanders line of NFC-enabled game figurines, it managed to marry a video game franchise to a line of collectible miniatures. This made the sale of the game just ...