Skechers is returning to the Super Bowl for the 11th time with a commercial featuring Mr. T to remind the Big Game’s audience that that the brand has never had a ‘t’ in its name.

Skechers now has shoes specifically designed with a hidden compartment under the insole that perfectly fits an Apple AirTag.

The footwear giant’s new “Find My Skechers” or “Where’s My Skechers?” line features a screw-secured compartment beneath the insole, designed specifically to hold an AirTag discreetly - and yes, the ...

Skechers is making that a little easier with a new line of sneakers for kids that feature a hidden compartment in the sole, which is designed to securely hold an Apple AirTag so you can track your ...

Hidden compartment in the new Skechers Kids shoes (image: Skechers) Skechers has unveiled a new line of children’s footwear designed to offer parents greater peace of mind.

Skechers introduced a line of kids’ sneakers that contain a hidden compartment where parents can slip in an Apple AirTag.

Iconic rapper Snoop Dogg is pairing up with Skechers for a Super Bowl commercial featuring one of his hit songs and special guests. NFL star turned broadcaster Tony Romo, pictured, will make a ...

Skechers has introduced a version of its Kids footwear line with support for AirTag so parents can keep track of the shoes — and the child wearing them.

Skechers is the latest kids shoe company to include a hidden slot for an Apple AirTag, letting parents track their child's shoe location using Apple's Find My app.

It turns out, Skechers has created an innovative (and discreet) new way for parents to keep track of their kids as they head back to school, and I am very excited about this.