The 2024 ICAST fishing trade show in Orlando, Florida, delivered big news for boating anglers. Both Lowrance and Simrad debuted bow-mounted, electric-steer brushless trolling motors designed for salt ...

Simrad has launched the FishCast powered by Roffs as an available overlay for offshore waters to bring professional-grade fishing forecasts directly to the chartplotter with no additional hardware ...

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Simrad’s new ForwardScan transducer allows you to navigate shallow or poorly charted waters with confidence. Unlike traditional sonar, which shows you only where you’ve been, the forward-looking ...