What seemed a moment of unscripted joy had a commercial side to it - so what are the rules and what has been the reaction?

Mohamed Salah posed for a selfie with Liverpool fans as the Merseyside club headed toward securing the Premier League title.

Mohamed Salah’s career has come a long way from Chelsea cast-off to Ballon d’Or candidate, and Liverpool’s Egyptian King continues to climb up the Premier League record book. Will he come back next ...

Liverpool forward Mohamed Salah is now the Premier League's top-scoring foreign player after surpassing Manchester City ...

Salah has used that profile to call for greater gender equality ... year was seen by many as the end of an era for this Liverpool side. Instead, in Arne Slot's first season, Salah has been the ...

of course – Liverpool’s players joined in the fun by openly and unapologetically going off trying to complete side-quests. The main one was ‘Get Salah A Goal’. The season and the day ...

Liverpool’s Mohamed Salah takes a selfie with a fans smartphone as he celebrates after scoring his side’s fourth goal during the English Premier League soccer match between Liverpool and ...

Salah had moved level with Aguero in Liverpool's 3-1 victory over Southampton on March 8, with his two goals helping Arne Slot's side come from behind against the Saints. Salah, who signed a two ...

LIVERPOOL, England (AP) — Mohamed Salah posed for a selfie with Liverpool fans as the Merseyside club headed toward securing the Premier League title on Sunday. Salah had just fired Liverpool ...