What seemed a moment of unscripted joy had a commercial side to it - so what are the rules and what has been the reaction?

Mohamed Salah, Liverpool's Egyptian hero, has once again carved his name into football immortality with a breathtaking season ...

Mohamed Salah posed for a selfie with Liverpool fans as the Merseyside club headed toward securing the Premier League title.

Salah has used that profile to call for greater gender equality ... year was seen by many as the end of an era for this Liverpool side. Instead, in Arne Slot's first season, Salah has been the ...

including Salah, are still integral parts of the club, but new manager Arne Slot has done what few expected in his first season at the club and turned them into a title-winning side. On Slot, ...

Liverpool forward Mohamed Salah is now the Premier League's top-scoring foreign player after surpassing Manchester City ...

The Covid pandemic meant winning the 2019-20 title in empty stadiums, and as special as winning any league title is, feeling ...

Mohamed Salah has established himself as one of the modern greats at Liverpool during his time at Anfield. The Egypt star, signed in 2017 from Serie A side Roma, has proved an attacking revelation ...

Liverpool’s Mohamed Salah takes a selfie with a fans smartphone as he celebrates after scoring his side’s fourth goal during the English Premier League soccer match between Liverpool and ...

Salah had moved level with Aguero in Liverpool's 3-1 victory over Southampton on March 8, with his two goals helping Arne Slot's side come from behind against the Saints. Salah, who signed a two ...