Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Shopify is pitching a tool to help advertisers target ads on Facebook and Google, ad and retail execs said.

YouTube viewers will now get authentic Shopify ads in videos with sponsored segments. Google has announced a partnership with Shopify and created the YouTube Shopping affiliate program. YouTube to ...

Get expert advice and proven tips for successfully driving the most qualified traffic to your Shopify store using Google Ads.

Shopify's twice-annual road map update event offered tantalizing tidbits for industry observers awaiting news of a consolidated Shopify ad platform.

Shopify’s addition of dynamic ads on Facebook and Story Ads on Snapchat gives marketers more flexibility in DTC campaigns on its shopping platform, which powers the e-commerce operations of more ...

Digital ads are a no-brainer for Shopify, according to a February report at Stratechery. With its more than 1 million online retailers, and its ShopPay payment processor, the company has perfect ...

Shopify merchants will be able to launch "shoppable video ads" directly in the TikTok feed, which take customers straight to the store, thanks to a new partnership between the e-commerce platform ...