Small Business Saturday is an annual shopping day that encourages consumers to support local businesses on the Saturday after Thanksgiving. NBC’s Brian Cheung joins Saturday TODAY to share tips for ...

Small Business Saturday (November 29, 2025) has become more than a single shopping day — it’s a chance for retailers and restaurateurs to connect with customers who value supporting their community.

After many Americans go big for Thanksgiving and Black Friday, the Saturday that follows has become the moment to shop small. Observed annually during the first weekend after Thanksgiving, Small ...

Shoe Fly outlet manager Melanie Warrender sets up leather goods in the recently expanded store. Mirror photo by Patrick Waksmunski Locally owned small businesses are in the spotlight this weekend ...