What’s in a logo? Put simply, it’s a graphic design branded to identify a company. But these days, there’s often more to a logo than meets the eye. Dynamic design is one of the hottest design trends ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...