But all of that changed when I started using the Emi Jay Mini Boar Bristle Brush. Is it dramatic to say that I’m a happier ...

One of the first blowout brushes to go viral on TikTok ... Shoppers are obsessed with this hair styling tool, with 5,400 hearts on Sephora's website. "For me, this is a true [game] changer!," ...

Courtesy of Emi Jay Beyond its signature hair clips (think the Big Effing Clip and Sweetheart Clips), Emi Jay’s prestige brushes and haircare products will be available exclusively at Sephora.