Often, the first step in refining a brand is to diversify its colors and fonts. This means adding a secondary and tertiary color palette to the main brand colors and reviewing the typography to ensure ...

Our Secondary Color Palette offers flexibility and variety, reflecting the diversity within our community and the beauty of our campus. The hues and color names were carefully selected to complement ...

Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).

This chart is a guide for understanding the overall tone conveyed by the color combinations within our communications. Colors range from formal to casual and from muted to vibrant. On each sample ...

Another common mistake we make is not properly distributing color around a room. Consider the ‘weight’ of colors, particularly if one tone is overpowering the space. According to experts, you should ...