The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue ...

TW-BERT is an end-to-end query term weighting framework that bridges two paradigms to improve search results Integrates with existing query expansion models and improves performance Deploying the new ...

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search ...

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when ...