We all know Siesta Beach is awesome. But here's what goes into those "best beach" rankings — and why they matter.

A cold front will sweep through Sarasota just in time for Halloween, bringing rare fall temps and perfect trick-or-treating ...

Home to a famous circus, there are many things to do in Sarasota, from the beach to rich history, or kicking back and indulging.

Fun things to do including family-friendly and grown-up Halloween events and a medieval fair this weekend in Sarasota and Bradenton, Oct. 31-Nov. 2.

Fall has officially arrived in Florida, and Sarasota is starting to enjoy — just a tad! — cooler weather, along with an exciting lineup of mostly free, outdoor events this weekend. Highlights include ...