Every April 16th, fans of Sanrio's kawaii universe have one more reason to smile: Pompompurin's birthday.

In time for the 2025 Sanrio Character Ranking voting, here are 10 other characters outside the usual favorites.

Wish a friend or loved one an extra-special day with a cute Hello Kitty card Cover features a die-cut of Hello Kitty wearing blue overalls, a yellow shirt and pink bow Inside reads: "Wishing you a ...

Hello Kitty, the globally popular Sanrio mascot ... where you feel happy and relaxed. A special anniversary watch to celebrate Hello Kitty's 50th birthday. The pale pink dial exudes a mature ...

Sanrio, the Japanese entertainment company ... and why Britain's King Charles wished Hello Kitty a happy 50th birthday when he hosted Japan's Emperor Naruhito and Empress Masako at Buckingham ...