In time for the 2025 Sanrio Character Ranking voting, here are 10 other characters outside the usual favorites.

Every April 16th, fans of Sanrio's kawaii universe have one more reason to smile: Pompompurin's birthday.

Wish a friend or loved one an extra-special day with a cute Hello Kitty card Cover features a die-cut of Hello Kitty wearing blue overalls, a yellow shirt and pink bow Inside reads: "Wishing you a ...

Hello Kitty, the globally popular Sanrio mascot ... where you feel happy and relaxed. A special anniversary watch to celebrate Hello Kitty's 50th birthday. The pale pink dial exudes a mature ...

Sanrio, the Japanese entertainment company ... and why Britain's King Charles wished Hello Kitty a happy 50th birthday when he hosted Japan's Emperor Naruhito and Empress Masako at Buckingham ...