Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty. Striking the right balance that benefits both parties — and of course consumers — takes ...

Multiple brands have increasingly shifted their focus to effective sampling, especially personal care category brands, in order to build a better image and give consumers a taste of the options ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...