Sales letters are powerful selling tools. They give you a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge and a host of ...

One sales rep even argues that producing content for sales is like writing a love letter. With that in mind, here are five tips to writing an effective sales letter. 1. Headlines are essential Because ...

I am a sales and business marketing major at Western Michigan ... These sound more informal than you want to use in formal letters. For example, write (and speak) I am instead of I’m. Read it aloud – ...