(WFRV) – Officials with MUG Root Beer say their fans are “built different,” claiming their fans are fiercely loyal, ridiculously absurd, and absolutely convinced that they have “got that dawg in them.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Mug Root Beer is hawking custom DNA testing kits in a ...

Mug Root Beer is asking fans whether they’ve “got that dawg in them,” and offering a way to find out. The PepsiCo-owned root beer brand launched a campaign that includes a “Dawg DNA Kit” promotional ...

Emily Collins, the owner of The Root Beer Stande on Woodman Drive in Dayton, saw someone from Connecticut post a picture on social media of a dirt sundae in a bucket. She thought it was a great idea ...

SHEBOYGAN, Wis. (WBAY) - 3 Sheeps Brewing is selling its Craft Root Beer in a new can. The can label was designed by students at Sheboygan South High School, featuring cartoon sheep lounging outside ...

The 2024 World’s Ugliest Dog is making his way to stardom following his big win. Wild Thang will soon make his debut on a MUG Root Beer can. The eight-year-old Pekingese from North Bend, Oregon, took ...