News

Discontinued energy drinks like Surge, Vault, and MTN Dew Energy might be gone from stores, but the memory of them still gives us a nice little pick-me-up.
Rockstar Energy Drink teamed up with an influential celebrity barber to cut through to its Hispanic target and boost consumer engagement in the US. As a challenger brand, Rockstar Energy Drink holds ...
Godsmack Cancel Uproar Performance Due to Production Issues Godsmack Cancel Uproar Performance Due to Production Issues Godsmack canceled their performance on the Rockstar Energy Drink Uproar ...
Rockstar Energy is continuing its investment in motorsports partnerships ahead of the Formula Drift season in April. The Pepsi-owned energy drink brand announced a partnership with star Formula ...
In the fourth quarter of 2021, Rockstar Energy Drink – a premium and modern brand originating from the US – made its entry into the Vietnam Energy Drink market as the Covid-19 was on the verge of ...
Rockstar Energy is giving motocross racer Malcom Stewart his own documentary. Stewart has partnered with the PepsiCo energy drink brand since the 2022 season. Rockstar and PepsiCo Content Studio ...