Rimmel’s new mascara promises five times more volume - and it's just a tenner - It’s about to become a mainstay in our makeup bags ...

But our modern idea of mascara has its roots in the mid-19th Century. Eugene Rimmel, a French perfumer and chemist, developed the first commercial mascara in 1830. Made from petroleum jelly and ...

Truthfully, Benefit's Badgal Bang Volumising Mascara is a long-time fave but it also comes with a £27 price tag. So when the bank balance is looking dry and I need a budget replacement ...

If you haven’t been satisfied with the current mascara you are using, or you’re looking to try something new, let us suggest Rimmel London’s new ThrillSeeker Extreme Mascara. Rimmel London ...