Color Psychology in Retail Design: From Establishing Brand Identity to Influencing Customer Behavior
In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...
Color isn’t what we think it is. The idea that many designers believe colors such as green or blue are able to evoke some sort of hyper-specific emotion in any given retail environment is shocking.
The Retail Color System II (RCSII) connects the entire retail paint center together. Data-Driven Performance. Improved System Up-Time. Fleet Location Connectivity. “Our vision has always been to ...
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