Even at their new Manhattan location, Hoy leans into DIY. To create a private dining area, he used a shade cloth pinned up ...

Restaurateurs are finding that ambience and branding matter as much — and to many diners, more — than the food they serve. At Papa San, the design is equally or more eye-catching than the food.

Restaurant menus are designed very deliberately. These details draw your attention to certain items and lead you to spend ...