Welcome to Jeans Month on the Strategist, where we’re obsessively vetting denim — from trying on every pair at the Gap to ...

Additionally, there are some quirky denim tales that encourage creative care. One popular tip suggests storing jeans in the ...

Raw or rinse denim will develop natural fades over time ... Indigo is the dye that makes most jeans blue. When a brand uses a really rich indigo, like Mavi did here, you get a beautiful range ...

After soaking, gently swish the jeans around by hand. Focus on areas that tend to get sweatier (like the inner thighs or ...

If you buy what Wrangler calls "Rigid Indigo," that's a pair of 14.75oz raw-denim jeans. There's no other brand that makes jeans like this at this scale. I wear mine to death, and it still takes a ...

Not only are there different cuts and silhouettes to choose from, but washes can also range from dark indigo to a faded light blue ... you reach for raw denim baggy jeans or a classic straight ...

Neil Diamond may have sung Forever in Blue Jeans, and sure ... stone wash won't give you the same fade potential as raw denim. Black jeans often bring to mind stiff, unyielding denim, but leave ...

A tech CEO can rock raw Japanese selvedge in ... These Swedish-designed blue jeans master the art of calculated slouch. The heavy-weight denim features an expertly aged wash and considered ...