One smart strategy for driving push message opt-ins is to set certain event criteria before launching permission requests. When it comes to winning the opt-in, context is everything.

Localytics recently set out to answer those questions by examining the click rates of more than 100 million push messages sent by mobile apps. The analysis found the average click rate—defined as the ...

Setting up a Notification Hub via the Azure Portal is much like working with any other Azure service. Start by assigning your new hub to a subscription and a resource group, then add it to a ...