What if there was a scientific method for determining what goes into the buying process that could make marketing to a target audience more than a shot in the dark? The good news? It does exist. The ...

While the pace of consumer transactions has been speeding up, B2B purchases actually take 20% longer to complete than they did in 2009. More people are involved in the seven-step purchase process — an ...

Eldar Tuvey, is CEO and cofounder of Vertice, a spend optimization platform that saves companies up to 25% on their SaaS and cloud costs. The turbulence of recent years has underscored the critical ...

Low bid. These two words can, for some, be the beginning of a purchasing process that’s filled with frustration and disappointment, given the many variables that are involved in apparatus procurement.

Purchasing a new car from a showroom involves time-consuming visits, multiple comparisons, and uncertainty about the final prices. ACKO Drive simplifies this process by including all the important ...

In recent years, buying habits have shifted in favor of self-service purchasing options across both B2B and B2C groups. The ability to conduct one's own self-discovery and make purchases online with ...