The mayor of San Juan has said Bad Bunny does a better job of promoting Puerto Rico than the island’s official destination marketing organization.

Bad Bunny's music and promotion of Puerto Rico have transformed the island into a desirable travel destination. The focus of tourism is shifting from transactional trips to transformative ...

Vibee partnered with Bad Bunny's label, Rimas Entertainment, and local creative agency, Upside Down, for Seguimo’ Aquí: The ...

Bad Bunny's concert residency in San Juan has ignited a tourism surge, and the island is meeting the moment with sustainability-focused initiatives.

With this influx of visitors, Discover Puerto Rico, a nonprofit organization, estimates that the economic impact will be at ...

She said she booked a $45 tour led by a local student instead of any of the commercial tours. “I want to do it right,” she said. Traditional tourism in Puerto Rico meant a hike at El Yunque tropical ...

Puerto Rico’s economy is getting a bump from Bad Bunny. The award-winning Puerto Rican rapper’s three-month, 30-show concert ...

Will lead the city’s Economic Development and Tourism Dept. starting Sept. 8. #NewsismyBusiness - Stay updated with the ...