Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.

This online public relations specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...

This course provides an in-depth examination of public relations theory and shows how it applies to practice. It focuses on strategic engagement with diverse publics, the development of long-lasting ...

In a digital world, where news and misinformation spread quickly, public opinion can also change quickly. Many types of organizations – from public to private – want to have a positive public image.

The PhD in Strategic Communication offered by the Department of Advertising, Public Relations and Design is one of three separate and distinct tracks of the Media Research and Practice doctoral ...

Mikeie Reiland is a staff writer for Education at Forbes Advisor. Before coming to Forbes Advisor, he wrote magazine journalism for publications like the Oxford American, Bitter Southerner, and Gravy.

In 2012, Professor Rom Harré defined positioning theory as being “… based on the principle that not everyone involved in a social episode has equal access to rights and duties to perform particular ...