To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

Before the flashy packaging, foams and gels that await guys in drug store shaving aisles today, there was Proraso. The Italian product line, long the go-to for barbers across the Atlantic, relaunched ...

For many men, shaving can be a nightmare. From the burn of an uneven razor to the irritation caused by harsh chemicals, this daily ritual can be unpleasant, to say the least. However, with the right ...

If you choose to shave, it's an essential step to lather up with a good cream first. But if you have sensitive skin, choosing the right shaving cream can mean all the difference between having smooth, ...

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Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Men are starting to focus more and more on skincare, and why shouldn’t ...

Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. For many men, shaving can be a nightmare. From the burn of an uneven razor ...