As we all know, the marketing mix consists of Product, Place, Promotion and Price. From the outset, people believe marketing is simplistic, especially when you segregate it into those 4 main parts.

The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

Businesses use the marketing mix to determine how to promote and position their products to appeal to their target audiences. However, marketing services – rather than products – requires a different ...