When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out ...

The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component ...

Characteristics of an Effective Marketing Mix. When determining the unique selling points of your business and its products, it is particularly important to consider the "marketing mix." The tools ...

In the internet era, amidst ever-growing competition, marketers must now include the element of performance to stay ahead of the curve.

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

Marketing Strategy - Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.