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McDonald’s launched the global “I’m lovin’ it” campaign in Germany on September 2, 2023 (“I’m lovin’ it” is “Ich Liebe Es” in ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever.

The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Sometimes referred to as the marketing mix, the four Ps help guide businesses in the ...

Does traditional advertising still have a place in a digital advertising world driven by data and performance tracking? Each method has its advantages.

Omnichannel marketing is a comprehensive approach that integrates all marketing channels to deliver customers a smooth and unified experience.

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on ...