Collecting user feedback gives companies a new way to step back and see the product through the eyes of its users. For product companies, this is often done at home through what’s called in-home usage ...

Dana Kim is the CEO of Highlight — a leader in Agile IHUT. Helping CPG brands innovate, test, and successfully launch new products. Brands have a waste problem, and the e-commerce boom during the ...

Consumer Reports has been testing popular products and advocating for consumers for almost 90 years, but just how does the nonprofit work? Is it really as independent as it claims? Here’s what you ...

Consumers simply prick a finger, place a drop of blood on a sample card, sealed into an envelope (provided) and mail it to ...