The question comes up in every revenue planning meeting: Should we hire business development reps first or build the marketing function? Taylor Thomson has a definitive answer. Marketing comes first.

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, and Ohh My Brand, personal branding agency. Every brand claims to stand out. Most barely survive the scroll. I ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketers are used to the concept of split-testing possible content and ...

Marketing budgets in 2025 have stayed the same, yet expectations keep rising. CMOs report budgets stuck at roughly 7.7% of company revenue, which means teams are expected to do more with the same ...

Entrepreneurs who build successful businesses often possess a unique ability to see what others don't—the critical bottlenecks hiding in plain sight that create frustration, inefficiency, and lost ...

Traditionally, people in the business world laud entrepreneurs as visionaries—risk-takers, lone wolves with audacious ideas. Risk-taking, ambition and resilience are vital parts of becoming an ...