Especially the 2023 Prius Prime plug-in hybrid merits our undivided attention thanks to 220 PHEV ponies hiding under the hood and a starting MSRP of $32,350 – not bad at all in this day and age ...

The new 2023 Toyota Prius Prime is an affordable and practical plug-in hybrid like its showroom sibling, the RAV4 Prime, promising truly usable electric range and a gas-fired backup when you need it.

Falling under the "lip kit" style aero set up, the Kuhl pieces attach to the factory front and rear bumpers, and rockers, adding a sharp, angular addition to the modern Prius.

A complete redesign brings big changes to the Toyota Prius Prime plug-in hybrid for 2023 — for better and for worse. The most obvious update is the same stylish, smoother new shape shared with ...

Recently, I got to spend a week with the iconic hybrid in its PHEV form, the recently renamed-for-2025 Toyota Prius Plug-in Hybrid (formerly the Prius Prime). What would it be like to drive this ...