Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

The customer is king again. After decades of mass-market driven customer outreach, which typically lumped customers in large, homogenous segments, a complex mix of socioeconomic factors coupled with a ...

Most managers from other business functions would say "absolutely!" That's because advanced and predictive analytics systems have been delivering huge returns on investment (ROI) in fields like ...

Yesterday SPSS started shipping its Predictive Web Analytics product to combine historical and predictive insights from Web activity. The product marks the first prepackaged solution combining SPSS ...

According to Gartner, the business intelligence market is growing at an annual rate of 9 percent, surging to an estimated worth of $81 billion by 2014. With that growth comes significant opportunities ...

The next time you choose an emoticon to spice up a comment about a company, product or service online, know this: There’s a chance that a software program is capturing the sentiment expressed by your ...