In late 2017, I spoke with Dave Cherry (Executive Strategy Advisor with Cherry Advisory, LLC) and he shared the following breakdown of the key foundational elements of a single view of the customer: ...

As a data scientist, I love the above quote by this icon of America’s favorite pastime. But obviously he never heard of Big Data analytics! In this first installment of the Big Data & Customer ...

As life in quarantine continues, both individuals and corporations have, notably, made adjustments. Though in planning, it is important to consider that business-as-usual may not be quite the same.

In-session marketing, a form of inbound marketing that attempts to analyze and influence web and app users’ purchasing decisions, is often challenging to implement. With so much competing for ...

In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Dr. Yaniv Altshuler, founder and CEO of Endor, which improves business decisions and ...

Hyperplane, a San Francisco-based startup that is building foundation models to help banks predict customer behavior, is coming out of stealth today by announcing a $6 million funding round led by ...

COLLEGE PARK, Md., July 30, 2025 /PRNewswire/ -- Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial intelligence-based model that they ...

Walmart’s top executives said Wednesday consumer behavior would be tougher to predict next year as financial strain pushes customers to be more cautious about spending their dollars. The retail ...

Industry experts predict limited freight growth in 2026 due to sluggish manufacturing and stable capacity, while emphasizing ...

In our last installment of the Big Data & Customer Intelligence series, we ended up with a discussion of customer segmentation by using predictive analytics to lay focus on the customer groups most ...