A legendary timepiece is about to step into the spotlight. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby’s Geneva, and could sell for up to $1.7 million.

For a man already loyal to the Crown, picking the watch to commemorate his engagement and marriage to Taylor Swift in 2025 seems clear to us.

Rolex's new Perpetual 1908 timepiece is crafted from platinum and costs $30,900 at London Jewelers.

This May, at Sotheby’s Important Watches Sale in Geneva, a one-off Rolex Cosmograph Daytona, custom-made for a client, and never offered at auction, is heading to the block.

A rare 1999 platinum Rolex Daytona, a one-of-a-kind private commission, could fetch $1.7 million at Sotheby’s as luxury watch demand surges globally.

This May, at Sotheby’s Important Watches Sale in Geneva, a one-off, extremely rare Rolex Cosmograph Daytona, custom-made for a client, and never offered at auction, is heading to the block. The watch ...