PHLUR's journey in clean fragrances started in 2015 with a simple mission: bring transparency and sustainability to perfumery. Their newest creation, Golden Rule EDP, has exploded across TikTok ...

For the fragrance-obsessed, PHLUR has become a recognisable name thanks to its array of affordable, modern and playfully-named scents. But in case you're not yet acquainted, I've spritzed 8 of the ...

Formulated to “[evoke] the lingering scent of your lover’s skin,” Phlur Missing Person is a huge hit on TikTok — and with celebs like Rosie Huntington-Whiteley and Miranda Kerr.

(You could say I'm a collector.) Soft Spot is my go-to warm and cozy fragrance. Plus, Phlur's magnetic perfume bottle caps are super satisfying. There's a new Glossier You on the block. This is a ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Phlur is everywhere. A staple of #PerfumeTok, the brand led by co-owner and creative director ...

If you make a purchase via links on this page we will earn commission - learn more Food perfumes have been all the rage this year, with brands like Phlur making tasty vanilla, tangy tangerine ...